ALICIA T. KUTTNER
With deep client contact and a broad understanding of corporate and content management, I connect and deliver products and materials to clients while building and marketing their story and brand. Using innovative concepts, traditional marketing methods and social media, I direct my diverse experiences to develop , negotiate and secure integrated marketing plans, strategic partnerships and campaigns across all entertainment platforms.
Utilizing my extensive experience in client management , CRM, marketing strategy, publicity, promotions, department analysis, audience development, film exhibition and distribution,
I bring strategic, progressive change and enhancements to all clients and the entertainment industry.
Director 06/2009 to Current ATK Entertainment Marketing
Integrated Marketing and Content Development. Advise, guide and represent filmmakers, distributors, visual artists (cartoonists) and writers on strategic marketing, media campaigns and budgets, creative alliances, advertising and press materials, sell-sheets, key art and title treatments, ad art concept, film scouting, distribution and exhibition across all platforms.Projects and films include Teslaco; Southern California Writers Association; "An Unlikely Weapon", "Highwater". Led daily strategy meetings and weekly partner calls.
Director, Theatrical Marketing 09/2010 to 11/2010 Outsider Pictures
Oversaw all phases of U.S. theatrical marketing for film project. Developed advertising and marketing budgets and campaigns; placed advertising, booked interviews with filmmakers, successfully directed publicity, print, radio and all promotional and retail marketing plans for domestic theatrical release and in preparation for international, home entertainment and VOD launches. Acted as liaison between, radio stations and print media to arrange appearances and promotions. Directed and supervised vendor partners.
Director 06/2009 to 12/2012 Regency Theatres
Advise and consult with owners and management of independently owned movie theatre chain. Analyze effectiveness of ownership's regional (southern California) branding, visibility, advertising,publicity and strategic relationships. Maximize attendance by initiating, developing and utilizing SMO, SEO thru partnerships with studios, filmmakers and media. Develop strategic alliances, cross-promotions with retail, Associations, hospitality industry and media outlets. Engage press and media tools to develop and expand marketing into a larger demographic and geographic area. Recruit audiences and publicize films with studios and filmmakers thru social networking, street teams, email blasts and development of circuit loyalty programs. Researched, developed and pitched stories that reflected the unique sensibilities of the theatres. Incorporated advertisers and products into advertising and promotions in innovative ways.
Director, Exhibitor Relations 11/2002 to 12/2005 Terry Hines & Associates
Created and Directed Exhibitor Relations and Proofreading departments for national entertainment Advertising, Marketing and Public Relations agency. Ensured content accuracy of all advertising, editorial, promotional and media materials for movie studio clients including Miramax, Twentieth Century Fox, Lionsgate and film exhibitors under critical daily deadlines before distribution to all media, online outlets and consumers.
Director of Advertising 10/1999 to 09/2002 Century Theatres
Directed department with annual $7million budget for sixth largest movie theatre chain with annual revenues over $500M from eighty locations in thirteen states; acquired by Cinemark Theatres in 10/06. Restructured national advertising department budget. Re-designed company signature key art and logo. Hired and directed staff of 4. Directed and created advertising budget for each theatre in national chain. Supervised staff, including offering feedback and enforcing deadlines. Acted as a liaison between ownership, C-level, operations, marketing and booking departments.
Account Supervisor 03/1996 to 10/1999 Sony Pictures Entertainment/McCann Erickson
Successfully achieved McCann Erickson's National Agency of Record (AOR) status with Sony Pictures Entertainment. Key executive in McCann Erickson's success in achieving that partnership. Developed SPE/McCann templates for revenue projection reports; cost-analysis guides for internal and external use. Planned, placed and supervised budgets and campaigns for all Sony Pictures releases (including Air Force One; Men In Black), tracked competition spending, negotiated all media contracts. Designed client ad- tracking materials, budget-reporting prototype for agency and SPE. Supervised staff of 5, including Account Executive, Traffic Coordinator, graphic artists and publicity/promotions department. Negotiated co-op advertising agreements with all film exhibitors.
Account Executive, Warner Bros. Pictures 10/1993 to 03/1996 Bill Lanese Advertising & PR
Account Executive, Miramax Films 10/1993 to 03/1996 Bill Lanese Advertising & PR
Bill Lanese Advertising and Public Relations Managed, planned, negotiated and supervised all printadvertising campaigns for studio accounts including Warner Bros. Pictures and Miramax Films in San Francisco Bay-area and Sacramento. Collaborated with publicity and directed graphic art department. Executed all daily advertising spending on behalf of studio clients. Planned and placed weekly media campaigns, on time and in budget.
Director of Publicity and Advertising 10/1991 to 10/1993 Tara Releasing
Created and collaborated with filmmakers on content and design of all marketing materials, includingone- sheets, sell-sheets,press kits and press releases. Designed all advertising materials ,marketing plans for all film releases. Arranged national publicity tours for talent; hired and directed national field staff of publicists and advertising agencies. Successfully developed and executed advertising and publicity campaigns for critically acclaimed filmsincluding Godfrey Reggio's POWAQQATSI (soundtrack by Philip Glass); THE VANISHING(French/Dutch collaboration); DEEP BLUES (based on the book by NY Times/Rolling Stone Magazine's, Robert Palmer); Sonic Youth's "1991: The Year Punk Broke".
Assistant Director Publicity and Advertising 07/1986 to 08/1991 Cineplex Odeon Theatres
Managed and pitched publicity campaigns for independent film distributors including Miramax Films,Circle Films, Cinecom, Hemdale, Avenue Pictures and The Samuel Goldwyn Company in the Washington,D.C. metropolitan area.Screened films for and developed relationships with national and regional press, including TheWashington Post, National Public Radio, USA Today, CBS and national PBS outlets.Arranged and developed publicity tours, talent interviews with local and national press.Planned weekly advertising campaigns, in-theatre promotions for clients' films in all D.C.metro-area. Researched, developed and pitched stories that reflected the unique sensibilities of Cineplex OdeonTheatres.
Booking Assistant 01/1985 to 01/1986 Circle Releasing
Coordinated national bookings for national releases including Coen brothers', BLOOD SIMPLE.
EDUCATION Bachelor of Arts Sociology, George Washington University
Ca. Agent, Licensed Health and Accident Insurance #OK16539