Campaign & Marketing Manager Sales - Irvine, CA at Geebo

Campaign & Marketing Manager

Business & Infrastructure Solutions
Business Development
Campaign & Marketing Manager
Irvine, CA
ICF is changing. We want to amplify our impact across a much broader and more diverse ecosystem of commercial business leaders. To get there, we need to build more meaningful and lasting relationships with movers and shakers of many kinds. Energy Utility executives. Pioneers in the Aviation sector. Chief Customer Officers, and so on.
It's a long and diverse list, and the future of marketing at ICF is all about opening up and sustaining targeted conversations with everyone on it. We need to build new pathways and a platform to make it happen. We'll be looking to our new Campaign Strategists to show us the way. The position is based in Irvine, CA.
The Campaign Manager is a data-driven marketer with an interest in helping multiple business units maximize their marketing efforts. This individual will work with business, sales, and marketing leaders to come up with innovative B2B campaign ideas and strategies for their region or vertical, and lead the way through execution. Serves as the primary interface between ICF's Business and Infrastructure Solutions (BIS) Group and our Corporate Marketing team.
Responsibilities
Strategy. Work with stakeholders and marketing leadership to define campaign objectives and target audiences. Help to shape campaign strategies by advising your team on best practices for integrated, digital marketing campaigns. Identify the optimum mix of marketing deliverables, events, design, and media.
Execution. Take accountability for the development and execution of cross-platform, integrated marketing campaigns. Work with internal partners to ensure exemplar campaign execution. Drive ongoing project management of campaigns including timelines, ROI/results, changes/improvements. Ensure tight campaign linkages with Corporate brand across channels including website, email, events, social, and advertising.
Database Management. Own your database, and take responsibility for growing, engaging, and nurturing leads in support of your business goals. Adopt best practices for responsible subscription management, and demonstrate progress through database reports.
People and Process Development. Establish repeatable process and best practices for exemplar campaign development. Assess marketing needs across BIS, and train/upskill other members of the BD and client facing team on digital marketing tools, including MS Dynamics, Click Dimensions, and Social Media. Advocate for excellenton-brand assets, and be the first level of quality-control for Group campaigns.
Leading Change. Influence adoption of Microsoft Dynamics. Help define and build a clear lead management process between marketing and sales, including lead qualification and handover where applicable.
Global Teamwork and Communication. Develop and disseminate campaign showcases and results to regional and global stakeholders. Use data to highlight results and enable further investment in winning campaigns and refinement of less optimal campaigns.
Requirements
Five years of digital experience in a B2B environment
B.S. in marketing, communications, PR or related field
Innovative thinker capable of operating both in a hands-on/execution capacity (detail-oriented, conscientious) as well as a strategic capacity (asks why).
Strong written and oral communication skills and ability to influence an audience that includes senior leaders and stakeholders. Good listener.
Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented and work independently as well as in groups.
Ability to define opportunities and problems, collect and analyze data, establish facts, and make valid conclusions.
Understanding of digital tools including website, social, and marketing automation. Interested in technology and stays current with recent trends and best practices.
Proficient in Click Dimensions and Dynamics campaign execution, including forms, lists, emails, and campaign analytics.
Strong project management skills; ability to juggle multiple balls, organize, and prioritize.
Self-directed and ready to learn.
ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce. ICF is an equal opportunity employer that values diversity at all levels. (EEO/AA Minorities/Females/Veterans/Individuals with Disabilities) For a listing of other career opportunities at ICF, please visit our Career Center at https:
//careers.icfi.com.
About ICF
ICF (NASDAQ:
ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Behind every great company is a strong corporate team. At ICF, we have one but we're growing and so are our needs. We're seeking dynamic talent to help support our continually expanding organization. If you're interested in a rewarding career in marketing and communications, contracts and finance, IT, business development, human resources, or anything in between, visit www.icf.com/careers to explore our global job opportunities in corporate services.
ICF is in the business of Making Big Things Possible and we're looking for a Campaign & Marketing Manager to help us tell our story! We provide professional services and technical solutions that maximize impacts for people, businesses, and government in areas critical to the world's future. We are looking for someone who will add to our team and provide support for marketing and business development initiatives. The ideal candidate will have strong attention to detail, a sense of design and typography, and be highly computer literate including Adobe CC and PowerPoint or other presentation software skills. The candidate will also possess excellent attention to detail, have organizational and planning skills, and the ability to take direction and identify priorities and multi-task, all while demonstrating a professional demeanor, flexible attitude, and an enthusiasm for producing highly creative and thoughtful work.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.

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