Product Marketing Manager, Amazon Games
Job summaryAt Amazon Games, we believe in a future where everyone is a gamer and everyone can create, play, collaborate, and connect through games.
Across all our teams and locations, we're united by the drive to build that future together.
It's a big aspiration, but we think we can do it-- we have the power of Twitch, AWS, and most importantly, a diverse team of talented, creative people.
We're looking for the right folks to join us and help us create, publish, and support our games.
We are looking for a Product Marketing Manager to work alongside our studio and central marketing teams to drive the successful live service of our internally-developed titles.
You will lead the live game marketing planning, formulating best-in-class campaigns in partnership with the game team and other cross-functional marketing owners.
You will have responsibility for driving the tactical execution of the go-to-market plan to reach targeted KPI goals including those associated with:
consumer awareness, user acquisition, sales, retention, and MAU.
The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity.
Most important is a passion for games and a drive for success through collaboration.
Key job responsibilitieso Build innovative marketing campaigns that engage & acquire players, grow the player base and drive ongoing campaigns throughout the Live Service.
o Perform competitive analysis and work with the research team to identify and understand audience insights and trends.
o Assist with the creation of strategically-driven product marketing plans and oversee the execution of the tactical components of that plan.
o Work closely with regional marketing teams to coordinate support for global go-to-market initiatives.
o Own the end-to-end process for managing marketing tasks including those related to CRM, performance, brand campaigns, and events.
o Initiate project briefs for developing content across our owned, paid and earned marketing channels including:
brand artwork and logo, style guides, digital ad banners, gameplay trailers, product websites and other promotional assets.
o Maintain a shared marketing calendar to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns.
o Work closely with Product Management and the development leadership team on the product roadmap.
o Collaborate with the Performance Marketing and CRM teams to oversee KPI goal setting, and acquisition funnel metrics.
o Track and report key campaign metrics and analyze learnings to inform future success.
o Manage the product marketing budget for allocated titles, ensuring costs are fully and accurately tracked & reported.
About the teamAmazon Games applies the principles of Amazonian culture to the world of game design.
We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon.
Across all of our teams and locations, we are united by a common purpose:
to share great gaming experiences with customers around the world.
We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future.
With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.
We embrace our differences and are committed to furthering our culture of inclusion.
We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences).
Our team also puts a high value on work-life balance and offers flexible working hours.
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development.
We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Across all our teams and locations, we're united by the drive to build that future together.
It's a big aspiration, but we think we can do it-- we have the power of Twitch, AWS, and most importantly, a diverse team of talented, creative people.
We're looking for the right folks to join us and help us create, publish, and support our games.
We are looking for a Product Marketing Manager to work alongside our studio and central marketing teams to drive the successful live service of our internally-developed titles.
You will lead the live game marketing planning, formulating best-in-class campaigns in partnership with the game team and other cross-functional marketing owners.
You will have responsibility for driving the tactical execution of the go-to-market plan to reach targeted KPI goals including those associated with:
consumer awareness, user acquisition, sales, retention, and MAU.
The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity.
Most important is a passion for games and a drive for success through collaboration.
Key job responsibilitieso Build innovative marketing campaigns that engage & acquire players, grow the player base and drive ongoing campaigns throughout the Live Service.
o Perform competitive analysis and work with the research team to identify and understand audience insights and trends.
o Assist with the creation of strategically-driven product marketing plans and oversee the execution of the tactical components of that plan.
o Work closely with regional marketing teams to coordinate support for global go-to-market initiatives.
o Own the end-to-end process for managing marketing tasks including those related to CRM, performance, brand campaigns, and events.
o Initiate project briefs for developing content across our owned, paid and earned marketing channels including:
brand artwork and logo, style guides, digital ad banners, gameplay trailers, product websites and other promotional assets.
o Maintain a shared marketing calendar to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns.
o Work closely with Product Management and the development leadership team on the product roadmap.
o Collaborate with the Performance Marketing and CRM teams to oversee KPI goal setting, and acquisition funnel metrics.
o Track and report key campaign metrics and analyze learnings to inform future success.
o Manage the product marketing budget for allocated titles, ensuring costs are fully and accurately tracked & reported.
About the teamAmazon Games applies the principles of Amazonian culture to the world of game design.
We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon.
Across all of our teams and locations, we are united by a common purpose:
to share great gaming experiences with customers around the world.
We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future.
With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.
We embrace our differences and are committed to furthering our culture of inclusion.
We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences).
Our team also puts a high value on work-life balance and offers flexible working hours.
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development.
We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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