Manager, Digital Media Strategy & Operations
Allergan Data Labs is on a mission to transform the medical aesthetics business at Allergan, one of the largest pharmaceutical companies in the world. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvderm among others. AGN Data Labs is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team. Role The Manager, Digital Media Strategy (Planning) & Operations will play a critical role on the ADL Performacne Marketing team and will partner with key stakeholders across many disciplines within the organization, including brand leads on the Consumer Marketing team, internal ADL channel experts, Finance & Procurement, the Creative Studio, Consumer Loyalty, Data Science, Marketing Ventures and more. AS such, the role requires a mastery of the digital marketing discipline as well as strong experience in cross-functional operations and project management. Responsibilities This role will hold many key responsibilities, including:
Leading digital media planning for multiple aesthetics brands (and International markets)
Leveraging historical campaign data to project KPIs on campaigns treatments, revenue, incremental revenue, allowances, ROI and more
Upholding and improving operational excellence for all campaigns, including:
Naming conventions, UTM and tagging structure
Trafficking and QA processes for channels
Creation of Financial and pacing trackers
New Vendor onboarding
Improving procurement procedures (POs, contracts, insertion orders, etc)
Daily management of media plans
Oversight into data aggregation and ensuring upkeep of categorizations
Collaborating with internal channel leads on identifying key campaign successes to be documented, replicated and shared more broadly within ADL and as Abbvie as a whole
Preparation and delivery of formal campaign summary reports
Identify, scope and propose executions with potential new publishers and technology solutions
Partnering with Personalization team to evaluate most ROI effective promotional offers and a/b test opportunities
Identify creative assets required to execute each fully integrated media plan, and partner with the Content team to ensure that all necessary assets are delivered on time & according to spec
Partnering with Finance to streamline EOM reporting and quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals
Daily management of key media platform relationships
Salary Range:
$100K -- $150K
Minimum Qualification
Communications & PR, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Leading digital media planning for multiple aesthetics brands (and International markets)
Leveraging historical campaign data to project KPIs on campaigns treatments, revenue, incremental revenue, allowances, ROI and more
Upholding and improving operational excellence for all campaigns, including:
Naming conventions, UTM and tagging structure
Trafficking and QA processes for channels
Creation of Financial and pacing trackers
New Vendor onboarding
Improving procurement procedures (POs, contracts, insertion orders, etc)
Daily management of media plans
Oversight into data aggregation and ensuring upkeep of categorizations
Collaborating with internal channel leads on identifying key campaign successes to be documented, replicated and shared more broadly within ADL and as Abbvie as a whole
Preparation and delivery of formal campaign summary reports
Identify, scope and propose executions with potential new publishers and technology solutions
Partnering with Personalization team to evaluate most ROI effective promotional offers and a/b test opportunities
Identify creative assets required to execute each fully integrated media plan, and partner with the Content team to ensure that all necessary assets are delivered on time & according to spec
Partnering with Finance to streamline EOM reporting and quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals
Daily management of key media platform relationships
Salary Range:
$100K -- $150K
Minimum Qualification
Communications & PR, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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