Senior Manager, Marketing Science at Cox Enterprises in Irvine, CA
Primary Location:
3003 Summit Blvd, Irvine, CA, US Division:
Cox Automotive Job Level:
Manager/Senior Manager Travel:
Yes, 5 % of the Time Schedule:
Full-time Shift:
Day Job Requisition Number:
220225_74635757 VACCINE POLICY:
WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED). This position is remote/work from home. You need to reside within the Eastern, Central or Pacific Time Zones. The Senior Manager, Marketing Science will be a critical player in Cox Autos digital transformation, working directly with Director, MarTech, as well as with cross-functional internal teams and external partners/vendors. As privacy regulations continue to evolve, you will be responsible for developing data-driven strategies for consumer and client-facing marketing teams, with an emphasis on how to best leverage CAIs vast portfolio of 1PD for activation and measurement purposes. You are a problem solver, have a passion for all things Data and Tech, and will be the in-house Marketing Science expert for Autotrader and Kelley Blue Book Brand and Performance Media teams. As a member of the Marketing Technology group, you will work hand-in-hand with leaders across Product and Analytics to generate insights needed to drive growth and strengthen ROI for core business units. You will have the ability to seamlessly translate business objectives into actionable data-driven recommendations for digital media planning and execution tactics. The ideal candidate will have experience working in highly complex matrix organizations and managing 3rd party agency partners. You will have a deep understanding of best-in-class analytics and data visualization tools (Google Analytics, Google Data Studio, Datorama, Tableau, etc.), as well as being motivated to explore future-proofed measurement solutions (clean room environments) to help combat challenges related to the depreciation of 3rd party cookies. Tracking & Measurement:
define
implement
validate tracking, taxonomy, and data gathering strategies for measurement framework development Data Onboarding & Activation:
blending of 1st and 3rd party datasets to be leveraged via media initiatives for B2C and B2B marketing teams Hands-on-Keyboard Data Exercises:
design
build
automate processes related to analysis and reporting deliverables Insights & Analytics:
clearly communicate business insights to cross-functional stakeholders and provide actionable recommendations for solutions that will drive the improvement of media outcomes
Qualifications:
Bachelors Degree (Marketing, Computer Science, Economics or relevant discipline) and 10 years of experience, with 3 years of leadership OR an equivalent combination of education and work- related experience. Preferred
Qualifications:
5 years of experience in Marketing Analytics and/or Data Science, preferably with a strong Consumer Media background in digital (paid search, display, social, video, email) Proficient in Data Visualization (Tableau, Datorama, etc.) SQL & Python experience working with large datasets Proficient in Excel (preferably with a focus on forecasting and financial modeling) Extensive hands-on-keyboard expertise with the Google Marketing Platform suite of products Proven track record of leveraging quantitative analysis to drive marketing decisions Strong analytical/problem-solving skills, attention to detail, and organization Excellent written and verbal communication skills Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization Experience managing advertising agencies and technology vendors (LiveRamp, Adstra, Google, Flashtalking, etc.) This position requires up to 5% travel #RemoteJob Who We Are About Cox Automotive Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer. , Manheim and vAuto.
Salary Range:
$150K -- $200K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
3003 Summit Blvd, Irvine, CA, US Division:
Cox Automotive Job Level:
Manager/Senior Manager Travel:
Yes, 5 % of the Time Schedule:
Full-time Shift:
Day Job Requisition Number:
220225_74635757 VACCINE POLICY:
WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED). This position is remote/work from home. You need to reside within the Eastern, Central or Pacific Time Zones. The Senior Manager, Marketing Science will be a critical player in Cox Autos digital transformation, working directly with Director, MarTech, as well as with cross-functional internal teams and external partners/vendors. As privacy regulations continue to evolve, you will be responsible for developing data-driven strategies for consumer and client-facing marketing teams, with an emphasis on how to best leverage CAIs vast portfolio of 1PD for activation and measurement purposes. You are a problem solver, have a passion for all things Data and Tech, and will be the in-house Marketing Science expert for Autotrader and Kelley Blue Book Brand and Performance Media teams. As a member of the Marketing Technology group, you will work hand-in-hand with leaders across Product and Analytics to generate insights needed to drive growth and strengthen ROI for core business units. You will have the ability to seamlessly translate business objectives into actionable data-driven recommendations for digital media planning and execution tactics. The ideal candidate will have experience working in highly complex matrix organizations and managing 3rd party agency partners. You will have a deep understanding of best-in-class analytics and data visualization tools (Google Analytics, Google Data Studio, Datorama, Tableau, etc.), as well as being motivated to explore future-proofed measurement solutions (clean room environments) to help combat challenges related to the depreciation of 3rd party cookies. Tracking & Measurement:
define
implement
validate tracking, taxonomy, and data gathering strategies for measurement framework development Data Onboarding & Activation:
blending of 1st and 3rd party datasets to be leveraged via media initiatives for B2C and B2B marketing teams Hands-on-Keyboard Data Exercises:
design
build
automate processes related to analysis and reporting deliverables Insights & Analytics:
clearly communicate business insights to cross-functional stakeholders and provide actionable recommendations for solutions that will drive the improvement of media outcomes
Qualifications:
Bachelors Degree (Marketing, Computer Science, Economics or relevant discipline) and 10 years of experience, with 3 years of leadership OR an equivalent combination of education and work- related experience. Preferred
Qualifications:
5 years of experience in Marketing Analytics and/or Data Science, preferably with a strong Consumer Media background in digital (paid search, display, social, video, email) Proficient in Data Visualization (Tableau, Datorama, etc.) SQL & Python experience working with large datasets Proficient in Excel (preferably with a focus on forecasting and financial modeling) Extensive hands-on-keyboard expertise with the Google Marketing Platform suite of products Proven track record of leveraging quantitative analysis to drive marketing decisions Strong analytical/problem-solving skills, attention to detail, and organization Excellent written and verbal communication skills Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization Experience managing advertising agencies and technology vendors (LiveRamp, Adstra, Google, Flashtalking, etc.) This position requires up to 5% travel #RemoteJob Who We Are About Cox Automotive Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer. , Manheim and vAuto.
Salary Range:
$150K -- $200K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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